In Twitter Marketing, There are many different ways you can use Twitter to grow your business. You can use it to drive traffic to your blog. You can use it to promote a new product or service. You can use it to research your prospects, to stay informed about your industry, and to build relationships. One common use that’s often overlooked is the power of Twitter to fuel your sales funnel.
A Quick Look at the Sales Funnel
A Sales Funnel is a term used for the system of brining prospects into your business, converting them to customers, and then consistently selling new products or services to them. For example, the entry point into a sales funnel might be a free eBook. Within the body of the eBook you might promote your lowest priced product or service. Assuming you captured your prospect’s email address when you delivered that free eBook you might also send them a quick thank you email and an upsell message promoting that entry level product or service.
Once a prospect has purchased from you, you might then send occasional messages or promotional offers inciting them to take a step up and buy the next priced product or service. The ultimate goal is generally to lead the customer to your highest priced product or service. Twitter can be used as a tool to pull prospects into the starting point of your sales funnel.
A Variety of Techniques and Tactics
The first step to using Twitter to pull people into your sales funnel is to decide what that entry point is. For example, the entry into your sales funnel might be a weekly newsletter, a free report, or a video workshop.
The next step is to realize the wide variety of tactics you can use to promote that sales funnel entry point. Consider the possibilities:
- Link to a blog post that leads readers to a call to action to download your free report.
- Share quotes or tips from the free report and a link to the signup page.
- Use a snippet of the free report to create a blog post and link to that blog post from Twitter.
- Share comments, testimonials, and feedback you receive from your free report.
- Advertise the free report with a Twitter Ad, https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw.
The next step is to test and track your results. Do you generate more opt-ins with a Twitter Ad or a blog post link? What is the best time of the day to tweet about your offer and how many people click through and sign up? The information you gather can help you fine tune your strategy and grow your prospect list.
Twitter can be one of your best assets when building your list and pulling prospects into your sales funnel. It can also be used to strengthen those new relationships and convert prospects into paying customers.
How are you using Twitter as a sales funnel? Please comment below and share!
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