Do you Tweet? Many business owners dabble in Twitter. They share links to their latest content and promotions. Occasionally, they may share a link to a newsworthy tidbit. Unfortunately, they may be missing the real value of Twitter. Are you?
Relevance
The real value of Twitter rests in the ability to create a true connection with your audience. It’s about more than Tweeting a link to your latest blog post. Sure you can do that, but chances are it won’t help you become relevant in the eyes of your prospects. The true value of Twitter is realized when you can share information that has an impact on your followers’ lives. When they are intrigued or informed they’ll retweet your content. They’ll also visit your blog or website and become more ingrained within your community.
So how do you become more relevant? Use your analytics. Explore which posts your followers respond to. Create posts that initiate conversations, are retweeted often, and drive traffic to your website. Have conversations on Twitter and interact. Anyone can Tweet links. Take it a step further and become relevant to your audience by providing value and interaction.
Customer Experience
You can use Twitter to accomplish a variety of goals. One of the most powerful benefits Twitter provides is the means to directly learn from and support your customers. Twitter analytics and trending tools tell you what your prospects are looking for and what’s popular right now.
This information can be used to craft value-driven content. It can also be used to help you better serve your prospects and customers. For example, if you know that your prospects are often asking questions about how to afford school supplies for their kid’s school year and you have a personal coaching business or a mommy blog then you can create an information product to help them.
You can also use Twitter to directly respond to customer inquiries, comments, and feedback. In order to provide this level of customer support you’ll want to utilize a monitoring system to be able to quickly respond to mentions. You can create a Twitter List, https://support.twitter.com/entries/76460-how-to-use-twitter-lists, to help you stay connected to your customers.
Research
Finally, Twitter is a powerful tool because it provides an abundance of information about your industry. You can follow industry leaders. You can follow your competition. You can also use Twitter as a research and conversion tool. For example, you might follow people who have clicked through to your product page but didn’t buy. Nurture that relationship and convert them into paying customers.
Twitter is more than a traffic generation tool. It most certainly can help you boost traffic to your website. However, it’s much more powerful than that. Create a strong Twitter marketing strategy and use it to grow your business.
Thanks for reading my blog – I welcome your comments, insight, and ideas and certainly appreciate your sharing this!
Have a wonderful Friday the 13th!
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