As you may know, adding content to your website increases your site’s search engine optimization, also known as SEO. Search engines will scan your web pages and index the information that they find. When someone performs a search, using the terms on your webpage, your page will come up in the search results. This will keep traffic coming into your site.

Create A Keyword List: One of the most important steps in increasing your SEO is creating a list of keywords. You can use a service such as wordtracker to identify what words and phrases people are using when they search online. For instance, if you are creating a website containing information about pet care, you can enter the term “pet care” into wordtracker. It will let you know how many times people are searching for those words, as well as the related words and phrases people are using.

Create Keyword Density: Once you develop your list of keywords, plan to use two to three of your chosen key words and phrases at least three times each within the body text. You can use other variations of those keyword throughout the page. Keyword density measures the amount of keywords used in content. Keep your content full of keywords yet natural looking to maximize your SEO.

Separate Pages Need Separate Keywords: Each page should have its own set of keywords, based on the content found on that particular page. If you have a website about crafts, containing separate pages devoted to knitting, scrapbooking, sewing, etc, using the same keywords for each page would limit the amount of search engine traffic you would otherwise receive.

The More, The Merrier: When you are writing your content, try to include at least 250 words. It is true that many people only scan web pages, rather than read them. Search engines love content, and the more you have, the better. To enhance the overall look of your page, and make it easier for your reader to scan through, you can break the content into small paragraphs and use bulleted lists to highlight important areas of text.

Use Headings and Titles: When writing “keyword dense” content, it can be easy to sound like a broken record, repeating the same phrase over and over again. Use page titles, headings, and subheadings throughout your page.

Let Keywords fill In the Blanks: If you write your copy while focused on your keywords, your text may sound strange when read back. Instead, when you site down to write, write a non-optimized draft first, and then look for places to put keywords.

Remember That You Are Writing For People, Too: While it is important for the search engines to be able to find what you have written, your copy still needs to be interesting enough to hold your readers’ attention. If it is boring and dull, no one is going to want to read it.