Your time is precious. When you’re working on your business, it’s important that the time you spend is productive. Tweeting and participating in social media provides a myriad of business building benefits. However, if those tweets aren’t hitting the “sweet spot” of the best time to get noticed, your efforts may be lackluster and your time wasted.
The good news is that there are tools and tactics that help you find the best time to tweet. They also provide information to help you optimize each tweet for the best results.
When to Tweet?
Depending on which study you believe, the best time to tweet is during the week or on the weekends. Then it’s first thing in the morning or mid-day. Confusing, right? That’s because each audience has their own active times on Twitter. If your audience is school age kids then they’ll be tweeting at different times than adult professionals.
TweetWhen, http://tweetwhen.com/, is a simple tool that shows you when your tweets receive the most retweets. It’s free to use. To access your report, visit the site and enter your Twitter name. That’s it. Click on “analyze my tweets” and review your results. You’ll learn what days and times you get the most retweets. This information can help you determine the best time to publish your tweets. (You can then use a scheduling tool like HootSuite to schedule your tweets ahead of time.)
Tweriod, http://www.tweriod.com/, analyses your tweets and your follower’s tweets to give you the best time to connect with your audience. Sign in with your Twitter account information. You can receive a free analysis of your account or pay for a premium analysis. The free analysis will analyze up to 1,000 of your followers.
Followerwonk, http://followerwonk.com/, also analyzes your followers. Sign in with your Twitter account information and you’ll receive a graph that shows you when your followers are online. You can then use Buffer, a scheduling tool, to schedule your tweets during those active times.
TweetStats, http://tweetstats.com/, provides a tweet density report so that you know if you’re competing with too many tweets. TweetReports, http://tweetreports.com/, adds another element and analyzes the activity of social influencers.
All of these tools focus on finding the ideal time for you to tweet, but they don’t measure click through rate. However, making sure you’re tweeting at the right time is the first step to improving your Twitter results – and ultimately your CTR.
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