They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the [...]
Digital eBooks have changed everything in the publishing world, but it’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which [...]
Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons - from not feeling like the content was directed toward them, to feeling like they [...]
People often ask about what is the best time of year for email marketing. However, the answer is never what they expect because like most things marketing, the answer completely depends on the products and/or services you’re promoting plus your [...]
Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last [...]
To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, [...]
There are many different trends and stats available for digital magazine publishers. It’s important to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing [...]
Now that you have created a podcast, what do you do with it? You have something to say and you want others to listen. Here are some ways to promote your podcast in the online and offline communities. There is [...]
You may believe that you don't need a responsive website because you have such a small business. But, the truth is, everyone can benefit from having a mobile friendly website. What's more, it is not that hard to implement today. [...]
What are some good podcasts for digital marketing? Answer by Ana Lucia Novak: These are my best podcasts - you want a well rounded knowledge on all things marketing, social media, SEO, approach and mindset and best practices. 1. Neal [...]
