Twitter is one of the best options for creating strong links between your business website and its visitors. Rather than having to rely upon people visiting your site to get information from you, then can simply follow you on Twitter and get that information delivered to them every time you send out a tweet.
But the strength of the relationships you create depends on more than just your tweets – it’s also important to maintain a Twitter profile that accurately portrays you and the image you want to project. Many potential followers will decide whether or not they want to follow your Twitter account based on your profile.
For some people this can be a hurdle, so here are some tips and tools for maintaining your profile.
Complete Your Profile. You might be surprised at how many people fail to complete all of the information that makes up a Twitter profile. In addition to your Username (your Twitter handle), you can add a photograph, a header image, your name, your location, a link to your website, and a brief bio of up to 160 characters. Do all of these things; each one of the profile fields helps your readers get to know you a little better, and makes it easier for others to find you when they search for other Twitter users. Take advantage of every opportunity that Twitter provides by filling out your profile information completely.
Be Honest. This might seem like a no-brainer, but you should always keep in mind that being honest and straightforward in your Twitter profile is of utmost importance. Honesty doesn’t mean that you have to disclose everything, but when you do choose to disclose something or provide information through your profile, you should do so honestly.
For example, Twitter users who have a large number of followers have almost always uploaded a picture of themselves to associate with their account. This picture should be an accurate depiction of what you look like now (even if you think you look better in your graduation photo from 20 years ago.). Your profile picture should also convey the type of image that’s appropriate for your account. You might not want to use the same picture for your personal account as you use for your professional Twitter account.
Understand Your Audience. Who are your target readers? What are they going to respond most favorably? Keep this in mind when you’re choosing the personal image and header image for your profile.
Following and Unfollowing. When someone pulls up your Twitter page, the first thing they’ll see under your profile is the number of Twitter followers you have, and the number of people you’re following on Twitter. You can use a tool such as ManageFlitter (http://www.manageflitter.com) to help you automatically follow and unfollow other Twitter users, as well as weed out fake accounts from your Twitter network.
Finally, while you certainly can find a way to learn everything yourself, don’t be afraid to seek out help or professional assistance if doing so would make it easier for you to reach your goals. You may find yourself in a situation where you’re not sure what step to take next, or how to accomplish something using Twitter. If so, don’t spend time spinning your wheels; contact a qualified professional.
I would love to hear your thoughts, feel free to comment! Have a great day!
Ana Lucia Novak
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