They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the [...]
Many business owners build a website and then kind of forget about it. The website is nothing more than a brochure that people view online after seeing the URL on a business card or in a commercial. It is unfortunate, [...]
A mailing list is a list of people who signed up to receive your mailings, such as newsletters, ecourses, ebooks, and other emails. There are many benefits to having a huge mailing list. Here are a few reasons why you [...]
Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last [...]
Before you publish your first digital magazine it’s important to understand what’s important about publishing a magazine. You can increase your audience, give more to your current audience, and find a new income stream via either subscriptions of the magazine [...]
The term “guerrilla marketing” was coined by Jay Conrad Levinson in 1984, the same year he released a book with the same title. The term refers to performing marketing and promotional activities on a low budget. The unconventional tactics are [...]
Affiliate marketing is a technique of promoting a business, event, or cause in which an affiliate is given a commission for their promotion efforts. The commission may be based on a sale, a visit or a registration. This concept started [...]
Today I want to go over the common misconceptions about mobile marketing. Maybe you have some of them. I hope that I can help dispel the rumors and help you make the right move forward. Your Business is Too Small [...]
The market selection process is one that shouldn't be skimped on. It'll affect everything else you do and can determine your success or failure before your website even exists. Finding the perfect niche involves weighing a lot of different factors [...]
Live chat is a tool that can drastically increase conversions for certain businesses. It’s not for everyone, but for the businesses that could benefit the gain can be dramatic. Case studies have shown that conversions can increase by as much [...]
