The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you're doing is [...]
When the word “sales” comes into business conversation, many people claim that they do not like it or that they are no good at it. Writing copy that closes the sale can make some people uncomfortable. Unfortunately, if you aren’t [...]
Is there such a thing as the perfect blog post? Often it requires planning,constructing a flow of information, tips and insight, and a call to action. At the same time you want to write for the search engines and use [...]
