Twitter BannerTwitter provides business owners a way to engage with their audience. Not only can you gather information to learn more about your prospects, you can leverage these same prospects to build awareness of your brand and your business. More brand awareness means more website traffic. Can Twitter really drive traffic to your website? The short answer is yes, but the amount of traffic depends on you.

Learn What They Like

When engaging your audience on Twitter, it’s important to know what your audience responds to. The first step to understanding your audience is to test a wide variety of tweets and content.

For example, you might tweet the latest news in your industry. You might tweet quotes or tips, and you can tweet links to your website. When using Twitter to drive traffic to your website, you may find that valuable information is just as productive as a teaser and a direct link to your site.

The second step of this learning process is to track your results. Evaluate which tweets generated the most comments, retweets, and clicks. This is the only way to truly gauge what your audience responds to. Consider testing the time of day and the day of the week as well. You may find that a Monday morning tweet is, while the same tweet on a Saturday afternoon may be retweeted 1,000 times.

Remember that Twitter isn’t like Facebook. You can post the same basic tweet a few times without people feeling like they’re being bombarded. However, you may want to play with the wording of the repeated message to test their effectiveness.

Growing an Audience

Once you have a solid grasp of what your audience responds to and when they’re online, you can begin to build your Twitter strategy. Identify the goals you want to achieve with Twitter. For example, do you want to drive traffic to a sales page or use it to build your opt-in list?

Activity is the name of the game. Twitter followers will readily forget about you if you’re not active and present on the site on a daily basis. To drive traffic to your site and achieve your Twitter goals, your strategy needs to be an active one. You can use tools like Buffer and HootSuite to schedule posts. However, interaction requires you, or a representative of your business, to physically participate.

Can Twitter drive traffic to your website? Yes, it can. However, to achieve the best results you’ll want to learn how your audience interacts on Twitter. Discover what they respond to. And then create a goal-oriented strategy that provides your prospects with the information they’re looking for. Test and track your results so you may fine tune your efforts and get active on Twitter. It’s a simple tool that can provide serious traffic results.

Tools That Will Help You

Tweriod – sync your Twitter profile with this tool and you will learn the best times of day to post your content on any given day; this tool will also tell you the best times to engage (when your audience is most active).  Tweriod integrates with Bufferapp, so as you read and share content via Bufferapp, your content has a chance of getting seen, read, and shared during optimal times. The last step is to integrate Bufferapp with your Chrome browser.  As you navigate the web reading content or engaging across social media channels, Bufferapp will appear on Twitter, Hootsuite, and a number of other sites – this should help simplify content scheduling throughout the day, raise awareness to your online presence, and ultimately driving fresh traffic to your website.

Now it’s your turn, what are some of the ways you use Twitter to drive traffic to your website? Please comment below and appreciate you sharing this across your social channels.

It’s almost the weekend – Have a great day!

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