Dlvr.it I’ve had much success using Dlvr.it to curate and publish fresh content into my Twitter channel and most recently have been leveraging Dlvr.it  newest “promoted stories” feature.  Dlvr.it is a tool that has been on the market for the past several years.  It serves as a tool that once configured, will publish fresh content using the RSS feed url into Twitter, and/or Facebook profile, Linkedin status, Delicious and a few other channels.  V3 Kansas City Integrated Marketing and Social Media Agency did a great job describing what Dlvr.it is and how to set up your content to syndicate and publish content to specific social channels.

On a side note, it would be best to have different content feeding into other profiles and not the same content feeding into all channels.  I also recommend that you schedule and post fresh content to your Facebook Page using the Facebook Timeline Scheduler.

Why would you want to use Dlvr.it ?

Once you have established a social media online presence,  the next step is to add value to your channels by curating and publishing timely, relevant, and interesting content on a daily basis.   I have a philosophy which I call the PCP method™ :  Persistency, Consistency and Patience with the process of using social media to build relationships and maintain client communications.  In business, persistence pays off – socially- showing up daily, and persistently offering solutions consistently (say that 10 times real fast)  will create traction online across all your channels-this covers SEO, Reach, Impressions and attracting visitors to your website.

What do people want?

People want to shorten their learning cycle and as an educator and trainer, we can make it easy for them to find content that answers their questions, points them to resources, and they’ll remember you for being the person who got them there. Give people a good reason to follow you on Twitter, Like your Facebook page, and want to be a part of your LinkedIn network.

When you mix up your blogs and other people’s content, you are creating an exciting feed for your followers to feast on, this becomes fodder for conversation, ReTweets, and mentions; likes on your Facebook page, and an increase of  LinkedIn invitations in your network.   Today’s Technology (Dlvr.it) makes it easy for you to share content instantly (as soon as the Publish button is clicked, the RSS feed will ping the sites Dlvr.it is set up to do.)

The next best feature is latest Promoted Stories. This feature is designed to boost traffic and sales.  The set up is very much like a press release.  Promote a story on a weekly basis will boost your visibility in search engines, media sites, and social sites.  To get started, create a profile with Dlvr.it or http://stories.dlvr.it/getStarted . Follow the prompts “Get Started” and Dlvr.it will walk you through each step of the way.  When you get down to the bottom section where you can select your Target area, you can do so by Topic and Location.  Upgrading to the Premium package will allow you to target up to 10 topics and 5 regions.  This will expand your reach and get your content under fresh eyes!  Their pricing structure is affordable: Basic- $9.95, Plus- $19.95 and Premium package- $29.95 in order to promote your story.

Dlvr.it describes the simplicity of this process in 3 steps:

1. Build

We make it easy to build your story using text, images, video and more. If your story is already on a website we can easily import it with just a couple clicks.

2. Target

Choose where you want your content to go. Target specific topics, geographic areas or social networks.

3. Distribute

dlvr.it gets your story in front of interested readers everywhere they discover and consume information:

  • Search
  • Mobile
    & Tablets
  • Social
  • Expanded Distribution

Promoted Stories boosts your search engine marketing efforts in several important ways.

Source: Charles at Dlvr.it shares the benefits of Promoting Your Story:

  1. Your content, including blog posts, images and video, is permanently hosted on its own search optimized page on dlvr.it’s news site.
  2. dlvr.it submits your your story to all the major search engines, including Google, Bing, Yahoo, Ask and many more.
  3. dlvr.it distributes your content to partner sites and news feeds. This results in links to your story and increased visibility in search engines.
  4. dlvr.it optimizes your content for viral sharing across social networks and seeds your posts into social streams and news feeds. This boosts the social signals (posts, shares, likes, etc.) that are now a critical component of search engine algorithms.
  5. dlvr.it formats your story for mobile and tablets, making it friendly for mobile search engines.
  6. Your images are optimized for inclusion and visibility in image search engines

This results in increased search visibility and enhances your search marketing efforts.

Boost website traffic and leads by distributing your blog posts to search, social, mobile and local media.

 

For content publishing services, Dlvr.it offers several subscription packages.  It used to be free, but after a year of using this tool (which I absolutely love) they have improved this tool to meet your publishing needs (free, $9.99, $19.99/month).

As I said early on, the PCP method™ is designed to cover SEO, Increase your reach and drive traffic to your website.  Promoting a story on a weekly basis increases the chances of having new eyes on your content and enabling them to know, like and trust you.  This leads them to sign up for your giveaway, follow you on Twitter and on other sites.

If you’re stumped as to how to deliver fresh content daily and keep your Twitter and social communities active and sharable, try Dlvr.it today.  You can search on Alltop.com or conduct keyword searches under the Google search bar for fresh content that complement your content.  Dlvr.it offers Do It Yourself training guidelines, but if you prefer to have someone set up your content publishing activities, please feel free to contact me today for a free 30 minute consultation.