You may have heard of the saying, “If you don’t ask for it, you’re not going to get it”. Well, if you want to know what your customers want, ask them! An “Ask Campaign” is a marketing strategy that you can use time and time again to create (and sell) more products and services.
If you have a website devoted to the topic of scrapbooking and are thinking about creating an information product, but are not sure what your customers are looking for, you can set up an ask campaign with the question, “What is your biggest question about scrapbooking?” or “What is holding you back from completing your albums?”, or any other question that you can think of.
You can send out an email to your mailing list, asking them to take part in your survey. You may want to dangle something free in front of them, such as a small report. You simply include a link in the email to your survey page, and then they fill out the questions. Once they have submitted the questions, you can have an autoresponder set up to send them a “thank you” email with the link to the free report.
As you read through the responses, you will notice that some questions get asked many times. Those are the questions that the majority of your visitors want answered, and those are the topics that should be included in your information product.
You can create anything from a special report to an ebook to a teleseminar using this method. You may want to take some time to create the written information and then hold a free teleseminar (and record it). Have someone “interview” you. You can give them the list of frequently asked questions and simply go down the list of questions together. You can do this on a conference line and open the telephone lines at the end of the call in case any of the guests have questions.
You can let your guests know that you have created an ebook or special report on the same subject and that you are going to record that night’s call and include it as a special free bonus for those that buy the special report or ebook. You can even announce the landing page URL on the call and start receiving orders before you are even done with the teleseminar.
An “Ask Campaign” can help you figure out exactly what your customers want. This will save you the time of researching various projects, only to find out that they want information on totally different topics. By using this marketing strategy, you are able to deliver the information they want, plus they will enjoy the fact that you took the time to ask them what they wanted.
Photo courtesy of http://vinology.org/post/18469262943/nsw-wine-just-ask-for-it