About Ana Lucia Novak

Ana Lucia Novak, Co-author, “Success in High Heels”

Ana Lucia Novak, Dubbed as a “Social Media Architect”, specializes in social media strategy and effective implementation of online and social media marketing strategies.   I’ve been fortunate to  work alongside affluent leaders, (the movers and shakers of Silicon Valley: Oracle®, SAP®, Palm®, Adobe®, Excite@Home®, Electronic Arts®) and many hot startups affording me an invaluable experience in marketing, sales, business development, human resources and operations.

I’ve always been the “go-to technical” person when it comes to learning how social media platforms, channels and tools work in order to effectively implement social media marketing strategies.

I spend most of my time consulting, training and advising clients in the high tech industries, nonprofits, finance and BtoC space  across the U.S. and Canada regarding best practices, trends, platforms and tools as it relates to their online marketing, social media strategies; day-to-day project managing and planning,; program development, supporting their innovation and business development efforts. I provide several programs: Do It For You, Do It As You and Do It With You Social Media Services. This includes social strategy, implementation services, WordPress and Blogging best practices, and consulting to expand their brand presence and increase customer connections through social media, blogging, and various internet marketing platforms.

Who I am, How I think and my methodology:
Are you stumped as to how to implement social media strategies? Do you have a system in place, where you can schedule, engage, monitor keywords, conversations, and measure results?
Do you feel that managing social media is overwhelming and takes up too much of your time?

Sometimes all you need is someone to provide you an overview of social media channels, and know your options as to how “pull it all together” streamline all your efforts into dashboards, complementary tools, and then use your time to create great content and engage with your communities. I have a system, which I use for my own business, and I have set up many clients, small businesses, and departments of corporations, then provided detailed training and walked people through the back end and front end of social media process – it takes time to learn new habits, but social media is manageable!

“You don’t need to be everywhere on the Internet,” I tell my clients. “You just have to go where your clients & customers can find you”. I thrive on providing a customized social media management solution that will help you manage all of your online interactions efficiently. I will teach you how to connect & grow relationships with the right people at the right time thru social media & online marketing efforts. The benefits of social media management are lasting relationships, business growth, high visibility in the search engines & being in tune with your target market.

There is no perfect, cookie cutter strategy and tactics. Your business is unique, therefore your strategy and implementation will reflect that in the way you share your content, news, and offerings. Keep an open mind on trying different tactics and methods.

Remember: people buy from those they know-like-trust so approach online marketing and social media with a “How can I help them know like and trust me” and don’t forget the Who,What,When,Where and How!

I offer a range of services depending on where you’re at in the stage of social media – Here is a summary of my services (I do REAL Well)

I would like to invite you to connect with me and spend 30 minutes reviewing your social media and I will be happy to provide you solutions, tips and tacics. http://www.cyberdivava.com/hire-me/client-intake-form/

How I work:
After an initial assessment and audit:
DEFINE SCOPE OF WORK: I begin to form a visual and image of what your social media landscape should look like (presence, optimization, message and branding)

METHODOLGY : I consider & build out the most effective/efficient way to manage it all
TRAINING, education on online marketing mindset, best practices, culture and lay of the land, how it all works, tools etc. takes up significant amount of time and well worth your time

IMPLEMENTATION: of a social media marketing strategy

ONGOING MONTHLY SMM MAINTENANCE: The technical in the weeds stuff is very important.
Pricing Structure:

One time SET UP FEE

Consulting/Training FEE

Implementation & In-the-Weeds maintenance can be lumped in as a monthly, retainer fee

Ana Lucia Novak co-authored “Success in High Heels”, (Christine Marmoy)  ”Making Your Connections Count” (Thrive Publishing, 2011) and hosts a BlogTalkRadio show, “Online Social Smarts”.

You can listen to the Archives at: http://www.BlogTalkRadio.com/AnaLuciaNovak

Contact Ana today for a 30 minute consultation and learn how you can attract new clients, enhance your online presence, or master social media platforms and tools.